Today we will talk about what metrics to take into account for strategies on social networks and to understand a little about how the big brands do the analysis. First you have to Clipping Path Service know their personality, since there are some brands that tend more to freedom than others. That freedom is reflected in the tone of their content, depending on this they have different analysis metrics.

What do brands measure in social networks?

Before the creation of reactions on Facebook, this channel only Clipping Path Service measured the number of likes, comments and shares of a publication and it is measured in a certain time.

But, with the arrival of the different reactions and feelings to the channel, now the brands are forced to take into account the feelings of their public. But beware, not only the interaction of the content published in the profile is measured, well, this only helps to look at the participation of people, and since there are other important analysis items.

Facebook and Twitter have very good statistics structures that have the ability to measure by specific time periods, that is, you can know in detail, how many new people entered or left your profile, how often they intera