CRM helps you track all customer interactions with your brand and tailor your sales and marketing campaigns for each customer. Look for erp consulting company now. CRM integrates with other platforms and tools and helps you track and create a complete picture of what your customers are doing online and offline. It assists in creating better experiences for your customers and future possibilities. 69% of customers have a personal value, but only if it is based on the data they have shared directly with the company.