Spend your marketing dollars in the most responsible way (to see a positive marketing ROI) Find out which channels are most effective for marketing to your target audience Make data-driven decisions because you understand customer thinking from the moment of conversion Realize where your marketing problems lie so you can fix them A conversion attribution report can help answer these specific questions. Which channels generate the most leads? Which campaigns have the most impact? What are the most common paths customers take to industry leads conversion? What is the average number of touchpoints a customer visits before conversion? What types of content generate the most conversions? How to run a conversion attribution report in ActiveCampaign ActiveCampaign's Conversion Attribution Report measures the effectiveness of all touchpoints that led to a customer's conversion. This attribution report uses a last-touch attribution model. This means that we will display the end point of contact (platform, source, or medium) that convinced the customer to convert. With this report, you will be able to: Summarize conversion trends See the value of a contact's activity over time Identify the touchpoints your customers interacted with before conversion Make data-driven decisions after learning which touchpoints were the the most effective in your strategy Under the Reports tab in ActiveCampaign, this is what the conversion .